Course syllabus

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Course-PM

TEK267 Strategic Marketing Management, study period 1, autumn 2026 (7.5 HEC)

This course is offered by the Department of Technology Management and Economics.

Contact details

  • Examiner
    • Dan Paulin    E-mail: dan.paulin at chalmers.se    Phone: 031-772 8413
  • Teachers/tutors
    • Dan Paulin
    • Kaj Suneson  E-mail: suneson at chalmers.se    Phone: 031-772 5776
    • Carl-Johan Carlsson  E-mail: caca at chalmers.se. Phone: 031-772 5816
    • Tayana Ortix Lopes   E-mail: tayana.lopes at chalmers.se     Phone: 031-772 4152
    • Mandana Emad E-mail: mandana.emad at chalmers.se     Phone: 031-772 1713
    • Colin Kimbrell E-mail: colin.kimbrell at chalmers.se.    Phone: 031-772 2445

Course purpose

The course aims to give the students the opportunity to understand market/demand driven prerequisites for creating successful market offers.

The course aims are that course participants shall have the opportunity to acquire:

  • Knowledge and understanding of market analysis, market planning and marketing.
  • Certain ability and skill to critically search for, gather, analyze and evaluate information in order to solve complex problems regarding market analysis and marketing.
  • Certain ability to present and discuss information, problems and solutions regarding market analysis and marketing in speech and writing and in dialogue with different audiences.

 

Schedule

You can find the schedule in the Canvas Calendar.

It is also available via TimeEdit, but please be aware that changes to the schedule will appear in the Canvas Calendar first. So for the most recently updated version of the schedule, please go to the Canvas Calendar.

Course literature

Jobber, David & Ellis-Chadwick, Fiona, (2019), ”Principles and Practices of Marketing” 9thed., McGraw-Hill Education, London, UK. 

 

Distributed material: Additional material will be distributed during the course via the course web page, and will be included in the material to be examined.

 

Course design

Learning activities in the course consists of lectures, exercises, and project activities.

During the lectures theories, tools and concepts are introduced. Students are highly recommended to have prepared by reading the course literature in advance. Details will be found in the schedule available under Modules/Schedule.

Exercises are used to provide the students with opportunities to practice tools that are introduced during the lectures.

Project activities are used to provide the students with opportunities to apply theories, tools and concepts introduced during lectures, and practiced during exercises.

 

Participation in the project introduction and project presentations are compulsory/mandatory.

For details regarding the project, see Project-PM under Modules/Project.

 

Changes made since the last occasion

Since last year, the following changes have been made:

  • Introducing opposition and response as part of the part presentations.
  • New Project-PM to reflect changes in the course project.
  • Changed sequence of lectures and exercises.
  • Enhancing the use of digital tools when analysing situations.
  • New, updated course literature

 

Learning objectives and syllabus

Learning objectives:

  • Apply methods and tools for analysing macroenvironmental conditions impacting industries and markets
  • Apply methods and tools for analysing microenvironmental conditions, such as industries, markets, and competitors to identify business opportunities
  • Apply methods and tools for analysing organisations and potential customers to identify business opportunities
  • Explain the building blocks of a business model, and apply business model thinking when developing market plans.
  • Apply methods and tools for strategy development.
  • Apply methods and tools to translate customer needs into market offers.
  • Apply methods and techniques to communicate and deliver customer value
  • Select and analyse information in order to develop market offers.
  • Communicate effectively with different stakeholder groups orally as well as in writing.

Examination form

The examination consists of three main parts (of which two are reported via Ladok):

  1. Preparation for, and active participation in, compulsory/mandatory activities,
  2. Finalizing a group project, and
  3. Individual examination (final examination)

 

Final grade is given when all parts have been passed.

Final grade is given on the scale TH (i.e. Fail, Pass (3), Pass with credits (4), Pass with distinction (5)) based on the individual examination. The projects are graded Pass/Fail.

 

It is each student's responsibility that participation in the compulsory/mandatory activities are registered.

All written course material, including lectures and exercises, is included in the material to be examined.

 

Don’t forget to sign up for the exam (and possible re-exams)!

 

Examination dates are:

  • Oct 30 2026, between 14:00 and 18:00
  • Jan 7 2027, between 14:00 and 18:00. (Re-examination 1)
  • Aug 20 2027, between 08:30 and 12:30. (Re-examination 2)

The individual examinations is performed as a “digital examination”, in Inspera Assessment (a software especially designed for digital examinations).

More information regarding digital exams can be found via this link: https://student.portal.chalmers.se/en/chalmersstudies/Examinations/Pages/Digital-Examination.aspx .

 

Course representatives

The course representatives for this course are:

Linn Berntsson - linn.k.berntsson at outlook.com - TIDSL

Jakob Friberg - jf030922 at icloud.com - MPDES

Karl Johansson - karl.johansson2004 at gmail.com - TIDSL

Rakel Tano - rakeltano at outlook.com - MPDES

Alicia Westergren - alwss at icloud.com - MPDES

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Course summary:

Course Summary
Date Details Due